Nullwest

Credo

These are the beliefs that drive our work. They are not intended as legal terms, but rather to define the spirit and goals to which we aspire.

Absolute Transparency and Honesty

We believe in it, and we demand it. We do everything with total transparency. Every cost. Every deadline. Every line of code. Visible to all team members and clients at any time in the project. Creating amazing work is complicated enough already.

Measure Twice, Cut Once

We take the time to build it right, utilizing a blend of research, experimentation, and quality testing. This approach ensures we deliver robust, finely crafted solutions tailored to your needs. Need an accelerated timeline? We can deliver by being meticulous about product scope and scaling the team without cutting corners.

Innovators

We aim to be a beacon of innovation, adapting and thriving along with our clients in the ever-changing tech landscape. Each team member pursues lifelong learning objectives, taking classes intended to help meet today's needs and anticipate tomorrow's challenges. In addition, we hold quarterly hackathons to trial and play with emerging tech, and encourage our clients to participate.

10% Overdrive

Sometimes you need to work late into the night to get the project done. However, our team is talented because they are well-rounded and have productive, happy lives outside of work. Therefore, we restrict overtime to only 10% of the total project time.

Community

We're in this together. Let's try to build a community and add to the communities we are in.

Build in the End Game

All digital products have shelf lives and need maintenance. By acknowledging this fact as part of our process, we are able to create products that include appropriate content management, cyclical improvements as technology changes, and an estimate of when it is time to end the project.

No Equity

It is great to share in the ownership of a product, but equity creates too many unnecessary complications. What you pay us to research, what you pay us to build, you own fully. We believe that if you like the work, you will keep us included regardless of equity.

No Hype

Our industry is plagued by overenthusiasm and buzzwords. We focus on staying grounded in reality in our planning while being visionary in our expectations.